“LEVL (our Reseller) went above and beyond in terms of support and demonstrating to the business what can be achieved if the Geotab solution gets used properly.”
— Martin Caddick, Head of Transport, The Bradfords Group
As fleets become ever-more reliant on fleet tracking, they are finding that not every solution can deliver the detail and insights they need for management.
This was the position that The Bradfords Group, based in Yeovil, Somerset, U.K., found itself in about a year ago, when Martin Caddick joined the company as Head of Transport. The company already had a telematics system in place, but Martin found that it wasn’t comprehensive enough.
“The previous system did not provide the key metrics we required, and was difficult to use,” he says. “The lack of user friendliness made the system virtually unworkable.”
The transition from the previous telematics solution to Geotab was also informed by Martin’s experience implementing a telematics solution for a previous employer — so he knew what to look for when choosing the right fit for Bradfords.
Ultimately, it was the combination of Geotab’s capabilities and the superior customer service that convinced Martin and his colleagues that it was the right choice.
The company implemented Geotab about 12 months ago, and Theresa Heal, Transport Manager for The Bradfords Group, said it was a painless process.
She also notes that there was little driver pushback — reflecting both the way fleet and company leadership implemented the solution and the realities of the U.K. fleet market in regard to telematics.
The Geotab solution has been installed on all of the fleet’s commercial vehicles — vans, pickups, and LGVs.
With the Geotab Solution in place, Martin and his team have developed a customised reporting tool that they’ve named “The Magnificent Seven,” which is a scorecard that monitors seven key driver behaviours — among them speeding, harsh cornering, harsh braking, idling, and over-revving. The custom scorecard promotes safe and conscientious driving and also identifies drivers who may need additional coaching.
The weekly report identifies the top 10 best drivers and the 10 worst drivers in the business.
The Magnificent Seven scorecard has led to improvements in driver behaviour and safety — with speeding a particular area of focus and success. As a result of drivers obeying the posted speed limits, The Bradfords Group was also able to cut fuel costs.
• Cut fuel costs by 2-4%, which they will continue to improve upon
• Data used to dispute false incident claim against driver
“I would expect that we would see some reduction in brake wear because of the reduction in harsh braking. This is because people are driving the vehicles differently and they know they’re being monitored.”
With the reduction of speeding events, Martin says that his next goal is to cut the amount of idling the fleet is experiencing, particularly in the winter months. For example, by reducing drivers’ vehicle warm up time routine from 15 minutes to five minutes, across 180 or 250 vehicles, the fleet could save literally thousands of pounds a month in diesel.